komunicalo-marketing-seo
Auditoria Imagen Corporativa

Corporate Image Audit

Corporate image is the perception that different publics have of a company, brand, institution or person. Internet and media are essential channels that contribute decisively to the image creation by different groups. Press and Internet are now the places where to show the characteristics that define that image.

What attributes or values are associated with your brand? What is the most valuable target of your brand?

Is the image your company wants to communicate what your public is truly perceiving? Are those the attributes or values your company want to be identified with?

What are the similarities and differences between the identity you want to transmit of your company and the identification that is shown in the press and most visited internet sites?

Komunícalo help you by giving the answers to these questions, making a strategic conclusions report that will allow you to improve your Marketing and Communication strategy.

Komunícalo offers you the possibility to know with detail and scientific precision what your corporate image really is. Through an application developed by a team of experts from different disciplines, such as sociology, statistics, computing, marketing and communication, that combine methods, techniques and advanced software for data analysis, Komunícalo analyzes, evaluates and interprets what values or attributes are identified with your brand, institution or company in the press and Internet. This application performs a thorough investigation of the contents of web pages and newspaper articles; documentary very significant samples, as the first 1,000 entries in Google, as well as a database of more than 7 million newspaper articles processed in scientifically structured statistical dictionaries.